The most innovative methodology I've worked with. Shape Up bets on a problem for a set cycle, giving the team real autonomy to shape the solution together instead of a fixed scope and sprint calendar. I used it to ship MVPs fast and keep the whole team invested.

The methodology I've used the most, in startups and bigger teams alike. Short sprints and close collaboration with developers let me adapt the design as requirements changed, instead of working from a spec that was already outdated by the time it shipped.

I started out in small agencies working with startups, then moved into larger, more traditional companies to see the other side — bringing UX/UI value to teams where it wasn't established yet, despite slower decisions and more hierarchy. I've also worked the opposite extreme: companies with no design process at all. In both cases, the real contribution wasn't knowing a methodology by name, but reading the team and adapting how I worked to whatever stage the company was actually in.